← All work
Financial reporting — the new in-product reports surface at Optio
The reports surface inside the product — finance teams build their monthly file here instead of in Excel.
Optio Incentives · 2023 — 2025

Taking monthly share-program reports out of Excel and putting them inside the product

Years 2023 — 2025 in parallel with the Employee Portal (2022 — 2024)
Company Optio Incentives
My role Product Designer · UX end-to-end
In one line The monthly report stopped being an email attachment and became a screen finance teams own.
01 · Problem

Every month, finance teams rebuilt the same spreadsheet by hand

Every month, finance teams at our client companies had to file a report on their share programs. The numbers lived in the product. The reporting work didn't. People would export the data, paste it into Excel, apply the rules by hand, and send the file out. One missed value held up the whole month. Customer Success was on call to rebuild the spreadsheet every time something changed.

The rule I designed against

“If a screen is asking a finance team to do mechanical work the system could do, the design isn't finished.”

02 · What I did

Four decisions that moved the work out of Excel

Decision

A guided report flow built into the product

Finance picks the period and the system fills the rest — values, rules, breakdowns. The same surface handles every report type the team has to file.

Built unprompted

Reusable grouping — set it up once, every future report inherits it

Each client groups their report differently. The old workflow handled this in Excel. I designed a grouping pattern that lives in the product, so the same setup carries across every month. Removed about 1 000 hours/year of manual Excel work.

Strategic

Currency rules — configurable inside the product, not patched in Excel

Custom currency rates and country-specific overrides used to be fixed by hand. I designed a permission-aware setup with validation and safe defaults, so finance can change a rate without opening a spreadsheet.

Problem reframed

Fair value valuation — guided in the product, not outsourced to an external expert

Working out what shares are worth on paper used to mean hiring an outside expert. I designed a guided flow with inline explanations, visible formulas, and history/comparison views — so company admins can run it themselves and trust the result.

03 · How AI fit into this project

AI didn't replace the finance experts. It shortened the distance to them.

What I rejected — AI-drawn UI explorations. In a domain where a misnamed field can break a report, the cost of a wrong label was bigger than the time AI saved drawing it.

04 · A trade-off I'd make differently today

I shipped cards where the audience needed a table

The reports list could have used a third-party table — sortable columns, dense rows, the format finance admins live in. I replaced it with cards instead. Cards matched the rest of the product, and consistency felt like the responsible choice.

I was optimising for the wrong thing. The audience here is admin super-users who work in tables all day. They needed capability over consistency — sort columns, scan rows, act. The right call would have been to keep the table, accept the design-system deviation, and document the exception. That's the decision I'd make now.

The cards layout I shipped — consistent with the system, but the audience would have been better served by a table.
05 · Impact
350+ hours of client-driven research and testing fed every decision above — coded session signals across hundreds of sessions.

Research that fed every decision

Product
4

New reporting tools live across the platform — built in the product, not in Excel.

Process
~1 000 h/yr

Manual Excel work removed by reusable grouping — measured by an in-product time-saved chart since Dec 2024.

People
48.85%

Average time per process saved on adjacent Customer Success backoffice work.

Brought back to the team
The actual Slack message from Sebastian during the OKR R&R review.
Dream team — the engineers, PM and Customer Success partners who shipped this together.

“I just wanted to say that you did an incredible progress with the quality of gathering feedback, sessions with business people, understanding the feature, and really robust and pragmatic UI and UX designs. I've heard from them a lot of positives — nice one, Anastasiia.”

Sebastian · Engineer, Reporting team · OKR R&R review

Next: Employee Portal

Read the case →